Digital Communications Specialist
JEA, Jacksonville

The Digital Communications Specialist is responsible for designing, developing and maintaining digital assets in support of JEA’s web properties, email and social media efforts under the direction of the Manager of Digital Communications. This includes ensuring that JEA’s online voice, brand identity, and messaging are presented consistently and effectively across all digital platforms.

The Digital Communications Specialist role is responsible for identifying the scope of a project, researching and making recommendations, setting goals and timeframes, as well as working with developers, product managers, and agencies in a project management role. This position is expected to design and help drive the creative process by presenting well-developed, creative solutions to meet given objectives. The Digital Communications Specialist will work with content management systems (CMS) and other marketing tools to edit web content and functionality, build campaigns and work closely with content owners to ensure the accuracy and quality of content before it is deployed live. This role also will ensure web content is generally accurate and up-to-date, ensuring content owners are empowered to proactively manage content.

Website

  • Work with Digital Communications colleagues and the jea.com scrum team to improve the web customer experience.
  • Ensure the technical feasibility of designs by W3C standards and internal applications’ capabilities.
  • Maintain high standards with web best practices and ADA compliance.
  • Use of (Ektron) Content Management System and work closely with Technology Services department on implementing and testing system improvements and upgrades.
  • Design web content and navigation and assist in content creation as required to achieve communications objectives.
  • Use visualization tools such as Adobe XD to create advanced mock-ups is crucial.
  • Establish, implement, and follow processes, guidelines and schedules to ensure content remains up-to-date and is continually refreshed on jea.com.
  • Ensure consistency and excellence in web content quality and brand compliance by following UX/UI best practices, providing comprehensive QA reviews for new website functionality and enhancements, and documenting and enforcing best practices.
  • Guide the editorial contributions of contributors and provides CMS training and ongoing support as needed.
  • Develop, write, and edit clear, concise web content.
  • Optimize digital content for organic search engine rankings using SEO knowledge.
  • Monitor and report website analytics through Google Analytics.

Email

  • Set up and design responsive emails utilizing templates.
  • Demonstrate understanding of design problem solving while maintaining brand standards and current company design trends.
  • Test and QA all emails for compatibility with web browsers and email clients and/or through testing software; ensuring all links, images, subject lines and list segments are correct prior to sends. Assist in troubleshooting rendering issues across a wide range of popular email clients and web browsers.
  • Understand and report on email metrics.
  • Maintain email campaign calendar and workflows.

Social Media

  • Participate in the development of JEA’s social media strategy as it pertains to overall brand consistency across channels.
  • Coordinate with Digital Media Coordinators on social media campaigns, ensuring web content linked from campaigns is up-to-date and tracking codes are appropriate.
  • Ensure web content metadata is complete and up-to-date to maximize social sharing.
  • Perform other job-related duties as assigned.

Qualifications

Education: Bachelor’s degree in digital media, graphic design, communications, journalism or closely related field is required.

AND

Experience: Five (5) years of experience in digital user or interface design, website content management, and/or writing, editorial or design in an online environment.

OR

An equivalent combination of education, training and/or experience.

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