Promotion and Marketing Associate

Be in the midst of creative people who are passionate about the services we provide to our community.  

WJXT, a public media organization seeks an energetic and highly organized person to help create and manage a wide range of marketing and promotional content in support of our four service “platforms” – TV, Radio, Digital, and Live Events.

You would be involved in:
•    Managing our trade advertising, ad creation and placement;
•    Writing and distributing press releases;
•    Writing and distributing email “highlights” and newsletters;
•    Working with the radio team, during pledge drives (3-4X’s a year);
•    Assisting with social media promotion (Facebook, Instagram and Twitter);
•    Assisting in the creation of marketing plans for events and station promotions;
•    Working with WJCT’s Creative Director, assisting with design projects.

A qualified candidate would possess:
•    1-2 years of experience in marketing, advertising, promotional marketing etc. preferred;
•    A bachelor’s degree in communications, marketing, public relations preferred or a related field;
•    Strong interpersonal and presentation skills;
•    Strong writing skills;
•    Strong interest in marketing and promotions,
•    Strong organizational skills with the ability to balance multiple priorities and meet deadlines;
•    Graphic design skills and experience a BIG plus (with knowledge and proficiency in design software such as Illustrator, etc.);
•    Ability to do high quality work under pressure;
•    Ability to work in a team environment, while also displaying individual initiative;
•    Ability to speak up; identify new promotional techniques to increase community awareness.
•    An affinity for the mission of public media.

If you’re ready to make an impact and a difference, we want to hear from you!

Please provide a cover letter with salary expectations and resume to jobs@wjct.org; or WJCT HR 100 Festival Park Avenue Jacksonville, Florida 32202 Fax: 904-358-6385.

WJCT is a drug free workplace and an organization committed to equal opportunity and equal access M/F/V/D.


Marketing & Sales Coordinator

Location: Jacksonville, Florida
Department: Marketing
Job Status: Full Time, Non-Exempt
Job Posting Guideline: Twelve Months

Position Summary

The Marketing & Sales Coordinator is primarily responsible for the tactical execution of strategic marketing initiatives to drive sales and distribution. Principal tasks include the planning, coordination, digital promotion, and results reporting and analysis of more than 50 product focused lunch-and-learn events per year to existing and potential clients; providing account management support for key client relationships; and prospecting for new distribution opportunities. Additional functions of this position include collecting and analyzing marketing campaign results, sourcing promotional products, managing vendors, presenting program and product information to existing and potential clients, and providing tactical campaign support to senior marketing staff.

Essential Duties and Responsibilities

• Conduct 360-degree event planning, coordination, promotion, measurement and refinement for lunch-and-learn style events with 40 to 150 attendees each, held in various cities around the U.S. (event is traveled to and hosted by the Marketing Manager)
• Research, source and secure event venues (primarily restaurants) based on audience size and location
• Manage events using Marketo (digital marketing platform) to:
      o Build individual event programs, emails, sign-up landing pages, post-back pages, etc.
      o Create event-specific invitation lists based on pre-defined audience segmentation
      o Properly incorporate campaign links and tags into emails and landing pages for accurate results tracking
      o Monitor activities to ensure successful program functionality
• Collect and document all established event metrics, ensuring information is up-to-date and accurate
• Aggregate and format campaign results data for review; make thoughtful recommendations based on results analysis and industry best practices; implement optimizations to campaign activities and programs
• Manage and act as primary point of contact with outside vendors, maintain relationships, negotiate pricing, secure national contracts and ensure event-day expectations are communicated and met
• Update and manipulate photography for use in digital assets using Adobe Photoshop and Illustrator, and following established brand guidelines
• Compile and analyze market trend research, construction markets data and customer production to determine most viable locations for agent events
• Assist in event forecasting, monthly expense reporting, annual budgeting, budget tracking, analyzing variances and initiating corrective actions
• Provide assistance in the creation of monthly and quarterly customer-specific sales production reports, and in the development of agent-facing marketing and sales materials, including presentations, training and instructional documentation
• Provide account management and relationship development support including agent / agency outreach and follow-up, and the identification and coordination of targeted agency visits
• Acquire new customers by researching targeted markets and initiating contact with potential leads
• Maintain a thorough understanding of US Assure’s systems and processes in order to educate and assist agent(s) with access, navigation and troubleshooting to ensure all issues, processing queries and questions are handled efficiently within established time frames
• Demonstrate a comprehensive understanding of US Assure’s products, including eligibility, ineligibility, coverages, rating, standard commissions, product options, policy types, etc.
• Engage, educate and onboard prospective, new and existing clients by presenting and promoting US Assure programs via lunch-and-learn workshops, webinars, tradeshows, conferences and agency visits
• Exemplify US Assure’s brand pillars through personal professionalism, knowledge, outlook, and understanding of technology and program requirements

Other Duties and Responsibilities

Performs other duties as assigned in order to meet business needs. Includes functions normally performed by persons holding this title. However, these functions may be reassigned to other employees as part of a “Reasonable Accommodation” under the ADA.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty, satisfactorily. The requirements listed below are representative of the knowledge, skills and/or licenses, and abilities required.

Education and / or Experience

• Bachelor’s degree in Marketing, Advertising, Business or equivalent required
• Minimum 3-5 years’ experience in marketing, sales or project coordination, event planning or other related fields

Knowledge and Abilities

• Comprehensive understanding of effective marketing and sales techniques
• Professional knowledge of event marketing and event management tools, including building emails, landing pages and measuring campaign results
• Extensive project management experience and exceptional time management skills for arranging multiple campaign activities and meeting deadlines
• Working knowledge of a CRM (Salesforce preferred) and Email Service Provider platforms
• Professional working knowledge of Microsoft Office software with emphasis on Word, Excel, and PowerPoint
• Above average ability to independently manage campaign measurement, analysis and results driven activities
• Thorough command of written and verbal communication, negotiation, prospecting, rapport building and interpersonal skills
• Resourcefulness to identify new business opportunities, determine decision makers, effectively position products, and positively manage objections
• Ability to create and deliver engaging product-focused presentations to groups of professionals; capacity to explain moderately complex topics to producers, agency staff and other distributor personnel
• Self-motivated, action oriented with an acute attention to detail and organization, high tolerance for multitasking, and proven ability to operate under deadlines
• Minimum typing skills of 40 words per minute
• A neat professional appearance is required at all times
• Ability to travel overnight, 5 - 10% of total time

Job Related Competencies

Refer to the Dimension Definitions guide, located in the Career Resources database on my.usassure.com, for a complete explanation of each dimension.

Adaptability - Understanding change, approaching change or newness positively, adjusting behavior.
Applied Learning – Assimilating and applying new job-related information in a timely manner.
Building Customer Loyalty – Using key principles to acknowledge people, clarify the current situation, meet or exceed needs, confirm satisfaction and take the “heat” when required.
Building Strategic Working Relationships – Seeking opportunities, developing others’ and own ideas, subordinating personal goals, and facilitating agreement.
Communication – Organizing the communication, maintaining audience attention, adjusting to the audience, ensuring understanding, adhering to accepted conventions, and comprehending communication from others.
Customer Focus – Seeking to understand customers, educating customers, building collaborative relationships, taking action to meet customer needs and concerns, and setting up customer feedback systems.
Continuous Improvement – Originating action to improve existing conditions and processes; using appropriate methods to identify opportunities, implementing solutions and measuring impact.
Formal Presentation – Presenting ideas effectively to individuals or groups when given time to prepare; delivering presentations suited to the characteristics and needs of the audience.
Handling Pressure – Maintaining stable performance under pressure or opposition (such as time pressure or job ambiguity); handling stress in a manner that is acceptable to others and to the organization.
Initiating Action – Taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive.
Managing Work - Prioritizing, making preparations, scheduling, leveraging resources, staying focused.
Negotiation – Clarifying the current situation, identifying points of agreement/disagreement, keeping discussion issue-oriented, developing others’ and own ideas, building support for preferred alternatives, and facilitating agreement.
Sales Ability/Persuasiveness – Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service or idea from prospects and clients.
Work Standards – Setting standards for excellence, ensuring high quality, taking responsibility, and encouraging others to take responsibility.

Employer’s Rights

US Assure, Inc. reserves the right to revise this job description at any time. This job description is not a contract for employment and either an employee or US Assure, Inc. may terminate employment at any time, with or without cause (subject to applicable laws).
        
About US Assure

US Assure (usassure.com) provides insurance programs and services. Headquartered in Jacksonville, Florida, the privately held company manages, distributes and services programs for leading carriers in the construction and property insurance market with distribution throughout the U.S. and Canada. Offerings include a full range of builders risk and property programs. With four decades of expertise managing programs and providing service, US Assure is a trusted partner offering solutions needed to assure success.

We believe that people are our most valuable asset and the key to our success. At US Assure, associates at all levels of the organization are encouraged to share ideas and be involved in the evolution of our business. In fact, our associates’ average tenure is 11 years. Our work approach and environment reflects our values, offering collaborative spaces, transparency and rewards and recognition.

Our people benefit from:

• Competitive performance-based compensation packages
• 401(k) matching contributions and profit sharing
• Medical and dental insurance benefits with significant employer contributions
• Other benefits, such as Term Life and Short- and Long-Term Disability
• Generous paid time off (PTO) program
• Paid holidays
• Modern, collaborative work environment
• On-site fitness center
• Company-matched charitable gifts

If you're a qualified candidate looking for a career that will challenge your potential, value your input and earn you competitive compensation, we’d like the opportunity to get to know you. To learn more about the position and apply online, visit usassure.com/careers/opportunities-apply.  Qualified candidates should also be prepared to submit a resume during the application process.


Editor-In-Chief

The Doyle Group (TDG) is seeking a dynamic individual to join its publishing team as Editor-in-Chief for Chiropractic Economics. This individual has the personality to interact successfully with authors, industry professionals and internal team members. This individual has the unique ability to both plan and manage continuous workflow, is able to operate autonomously and is deadline oriented. An interest in alternative medicine such as chiropractic, massage, yoga, etc. is also required.

Print Duties and Responsibilities

  • Provide/manage content for 20 issues per year
    • Each issue to follow a coherent theme based on the editorial calendar
  • Assign and acquire articles from industry contacts, professional contacts, and freelance writers
    • Process submitted invoices from paid freelance writers
  • Write the Editor’s Letter for each issue
  • Write approximately 4 to 5 feature articles per year
  • Write original articles (not features) and press releases when necessary
  • Supervise and edit two annual surveys, assisting the associate editor
  • Select content from Datebook and Product databases for each issue
  • Perform first reads on submitted articles, first rounds in layout, first rounds in hardcopy, and first reads of final proofs
    • Assist the art director when requested for proofing, layout adjustments, etc.
  • Respond to queries from readers, PR staff, and trade representatives

Digital Duties and Responsibilities

  • Work with content marketing manager to assign, edit and post digital-only articles
  • Work with content marketing manager to assign and edit specialty digital products such as eBooks and sponsored content
  • Post press releases and research to the website
  • Post the digital issue of the magazine in conjunction with the associate editor
  • Host webinars, podcasts and occasional news videos

Other Responsibilities

  • Work with the sales department
    • To develop the editorial calendar and strive to fill target topics
    • Notify sales when potential conflicts may arise with respect to content and advertisers and work with sales to resolve the potential conflict
    • Write advertising copy, copyedit when requested
    • Support at industry tradeshows
  • Supervise the associate editor
  • Interview industry experts at trade shows
  • Review book submissions

What Success Looks Like

  • Successful management of annual deadlines – 20 issues per year
    • Deadline management to ensure that production has all edit in hand for the next issue when the current issue in production goes to press
  • Ownership mentality around the publications print and digital properties
    • Monitors the industry to maintain the magazine’s leadership position
    • Ideation and execution for print and digital initiatives to further goal of remaining #1 publication in the space
  • Responsive to team members and others outside the organization
  • Cultivates relationships with industry experts
  • Integration into TDG culture

Qualifications and Skills

  • Proven performance and success as an editor-in-chief
  • Proficiency with Microsoft Office products
  • Expert typography, composition skills
  • Detailed oriented
  • Impeccable writing/copywriting skills
  • Thoroughly familiar with AP style
  • Familiarity with Word press
  • Time management skills
  • Positive, solutions oriented attitude
  • Entrepreneurial nature
  • A degree in journalism/writing
  • Portfolio or website link required

About The Doyle Group

We are an established and growing B2B media and e-commerce firm serving complementary healthcare professionals. With a 60-year track record, we are the absolute leaders in our industry. We launched our e-commerce professional liability insurance business 4 years ago and have already achieved significant market share. Our near-term business strategy includes further penetration into existing markets and expansion into new health, wellness and beauty verticals / disciplines with a laser focus on integrated, multi-channel marketing initiatives.

You can expect a stable yet fast-paced working environment, along with an office culture that rewards, recognizes, and respects achievement. We encourage creative thinking and provide the freedom to develop original marketing campaigns. All ideas are listened to and if we agree are tenable, acted upon as soon as possible!

TDG has no debt and no VC involvement.


North Florida School of Special Education

Marketing, Communications and Web Manager (part time, 20-25 hours/week)

Join the staff of the North Florida School of Special Education and put your marketing super powers to use to help amplify the stories of super kids and a super school. A school with a farm, food truck and horse stables? Just imagine all the great content you'll be cranking out.

The Marketing, Communications and Web Manager will:

• Manage all marketing & communications for the school to the community, staff and parents
• Cover all aspects of creation and management of the school's web presence
• Maintain content across all social media channels

About North Florida School:  

North Florida School of Special Education opened its doors in 1992, brought to life by a group of parents who recognized the need for better educational opportunities for their children with intellectual and developmental differences. These parents dreamed of a learning environment where children who traveled a different developmental path were embraced, educated, nurtured and equipped with the life skills to become contributing members of their community. We have outgrown our current school building and hope to break ground soon on our dream of a 32,000 sq. ft. building that will allow us to nearly double our enrollment. This year, our focus is on continuing to raise the educational bar for students with intellectual and developmental differences, with the ongoing goal to provide a safe and nurturing learning environment while improving academic, vocational and social skills.

Contact

Please email resumes to Jessica Waugaman, Director of Advancement, jwaugaman@northfloridaschool.org


Public Information Specialist

Environmental Projects/ Transportation Projects

Hester Group is a woman-owned corporation specializing in environmental and transportation outreach services for federal and state agencies.  Hester Group currently has two full time positions to provide communications and outreach services for clients in the Southeast region of the U.S.

The positions entail keeping the community aware of transportation and environmental project developments and activities, and gathering and documenting feedback, questions and concerns from the public. Must have proven experience in customer service, media relations, coordinating and planning meetings and events, as well as working with the public, elected and appointed officials.

Responsibilities

  • Maintain proactive communications with client agencies, project teams and other contract personnel to relay and help address public concerns and other pertinent information. Position includes attending progress and agency meetings.
  • Must write clearly, concisely and accurately to convey project information in fact sheets, newsletters, news releases and other documents. Work with graphic artists to develop eye-catching, impactful visuals to help convey key messages. Provide content and direction to help develop project digital communications via websites, social media, smartphone applications, etc. Make public presentations to officials, community groups and others.
  • Develop comprehensive Public Involvement Plans, Community Awareness Plans and other communications plans to identify stakeholders, engage the public in project development and to use various strategies to disseminate project information. Such plans must include conducting a community inventory of stakeholders on a project and creating a public contact database.
  • Position requires managing the database to track all public interactions and to generate mailing lists for distributing project information. Provide advance information of major project milestones and impacts to traffic to affected communities and leaders. Handle media interviews, tours and other activities as requested.

Requirements

  • Bachelor’s Degree in Communications from an accredited college or university, plus three years of similar experience.
  • Previous work in transportation/environmental related projects is desired.
  • Proficient in computer software programs including Microsoft Office, particularly PowerPoint, Publisher and Excel.
  • Reliable transportation suitable for travel to regional site activities.

Contact

Roslyn Phillips, VP, at (904)739-2338 or by email at rphillips@hester-group.com