Content Marketing Expert & Staff Writer

Are you a numbers nerd who has a way with words? Our corporate communications department is looking for a content marketing expert to create and measure effective online content. The ideal candidate is a multi-tasker and team player who loves analyzing what works and connecting the dots; thrives at turning a two-page print story into six months of online content; can juggle multiple websites at one time; and isn’t intimated by numbers, graphs, charts and analytics.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Create and develop concepts for online content and digital marketing campaigns, which may include white papers, case studies and byline articles.
  • Spearhead analysis, review and reports on effectiveness of campaigns in an effort to maximize results, including tracking and reporting website traffic, leads generated, and social media engagement.
  • Conduct and measure online/digital lead-generation campaigns via pay-per-click (Google AdWords), social media, or email.
  • Develop and post original content from companywide resources for corporate websites, landing pages, blogs, etc.
  • Manage content and measurement for sponsored third-party industry online properties, such as online magazines, e-newsletters, blogs, etc.
  • Assist in content creation for social channels which include, but are not limited to, Facebook, LinkedIn, Twitter and YouTube.
  • Develop brand awareness, and refine and evolve the advertising plan to generate inbound traffic and cultivate potential independent sales agents and owner-operators.
  • Proactively follow and identify trends in the industry on which to capitalize within our owned and earned media.
  • Conduct writing assignments as needed, including company memos, brochure copy, website updates, video scripts, multimedia presentations, and event scripts.
  • Provide communications support and expertise to other departments, as needed.
  • Establish and maintain positive relationships with internal and external customers for the purposes of enhancing and protecting Landstar’s corporate reputation.

REQUIRED SKILLS

  • Proficiency in Google Analytics, social media insights and other analysis tools.
  • Proficiency in Google AdWords and other pay-per-click platforms.
  • Proficiency in Microsoft Office and its related software.
  • Experience in digital content curation and content marketing.
  • Strong research skills.
  • Strong writing and editing skills.

EDUCATION

  • Bachelor’s degree (B.A.) in public relations, communications, advertising, journalism or a related field from an accredited four-year college or university.
  • Minimum three to five years’ work experience in content marketing, public relations, advertising copywriting, corporate communications or related field. Experience is flexible depending on the candidate’s related skill sets.
  • Transportation logistics, manufacturing or B2B background preferred.

SALARY & BENEFITS

Annual salary for this non-exempt position is commensurate with experience. Landstar also offers healthcare and dental insurance, pet insurance, paid vacation and flexible time, and company-match 401k retirement plans. This position is based in Jacksonville, Florida. Due to the COVID-19 pandemic, intermittent remote work may be provided but this is not a permanent remote work position.

> To learn more about this position, please click here.