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Ghost Writing for the C-Suite is a Hot Skill - Learn How to Tackle it Like a Pro!

When: Wednesday, May 23, 2018 from 11:30am-1pm
Where: 100 Festival Park Drive, Jacksonville, FL 32202

Ghost writing is common in business, and a good writer can convey the intent and personality of his/her client. Whether you have already taken the plunge or just considering ghost writing, our May 23rd meeting is for you.

Ghost Writing for the C-Suite is a Hot Skill - Learn How to Tackle it Like a Pro!

Ghost writing is common in business, and a good writer can convey the intent and personality of his/her client. Whether you have already taken the plunge or just considering ghost writing, our May 23 meeting is for you!

Join us as we discuss with panel experts the ethical debate of ghost writing and building trust with your client. Walk away with best practices and tips for conveying his/her message and style in a way that captures your audience.

What are the scenarios when ghost writing is acceptable? Is it okay to write a ghost blog for a client? What about tweeting? What are the rules to ghost blogging and how do you begin? Learn how to stay within the guidelines of ghost writing while making your copy influential.

Jason Mudd, Managing Partner with Axia Public Relations, will moderate this discussion with local executives. Register today and learn how to separate what works and what doesn't!

Speaker Bios

Jason Mudd and his firm, Axia Public Relations, advise some of America's most admired brands, including American Airlines, Dave & Buster’s, Hilton, HP, Pizza Hut, and Verizon. Jason writes "how to" PR columns for 43 American City Business Journals and is an outside director for Synovus Bank.

Dan Edwards is in his 25th year with the Jaguars and his 35th NFL season. As Sr. VP, Communications, he is responsible for the Jaguars' public relations, digital media content and broadcasting. Edwards joined the Jaguars in 1994 following ten seasons with the Pittsburgh Steelers, the Miami Dolphins and the league office.

John Herbkersman serves as Communications Manager for Mac Papers, a Jacksonville-based distributor of paper, packaging and print-related supplies. In his 30-year career, John has served in senior communications roles for world-class organizations, including General Electric, Marriott, Florida Blue, Web.com and Chubb Insurance.

Erick Dittus is an award-winning speechwriter, journalist, communications and community relations expert. Erick's speeches and other materials have appeared in The New York Times, USA Today, Vital Speeches of the Day, Speechwriters’ Newsletter, The Atlanta Journal and Constitution and the Miami Herald.

Sherry Sanderford is Executive Director of Markets Communications at Aetna. Sherry leads a team responsible for strategic communications counsel and internal and executive communications for the Markets and Network Strategy & Provider Experience Organizations. She is also responsible for media relations for all business segments in Aetna’s local markets.

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